An Introduction to Marketing

One Day Course

This marketing course will be ideal for attendees who are involved in marketing, but who have limited knowledge on the subject. Marketing is a vital source of income both today and also for the growth of future business. However many people tend to spend money and expect their market and bottom line profits to immediately grow! This course offers delegates an understanding of the basic marketing principles that will offer direction and support.

By the end of this course delegates will be able to:

  • Use structured marketing skills
  • Fully understand their business “offer”
  • Promote their organisation more successfully
  • Use the right marketing techniques to increase sales

This course is a practical, participative and enjoyable session. It relies heavily on a mix of theory and practical examples which delegates will enjoy and benefit greatly from.

Course content:

  • What do you really want from today’s session?
  • What is marketing?
  • Benefits and costs of effective marketing strategies
  • The four main elements
  • The marketing mix
  • SWOT analysis
  • The Boston Box
  • The 3 C’s
  • Marketing research
  • Media design
  • Practical marketing tasks
  • Delegate action plans

Team and individual task exercises:

  • What is marketing?
  • Benefits and costs of effective marketing strategies
  • Competitive Analysis Worksheet
  • The marketing mix
  • The Boston Box
  • SWOT analysis
  • Understanding price structures
  • The 3 C’s
  • Designing marketing strategies
  • Designing media campaigns
  • Defining a market mission statement
  • Delegate action plan – what are they going to use in their day to day role

Comprehensive delegate handout packs, containing practical and well written theory.

Duration:
One day course. Please note this course can also be delivered in-house throughout the U.K*.

Cost:
£325.00 per delegate. This includes all course materials, attendance certificate, lunch and refreshments.

*We limit all our open courses to a maximum of 10 delegates allowing us to “care” for each one.

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