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One Day Course
This marketing course will be ideal for attendees who are involved
in marketing, but who have limited knowledge on the subject.
Marketing is a vital source of income both today and also for
the growth of future business. However many people tend to spend
money and expect their market and bottom line profits to immediately
grow! This course offers delegates an understanding of the basic
marketing principles that will offer direction and support.
By the end of this course delegates will be able to:
- Use structured marketing skills
- Fully understand their business “offer”
- Promote their organisation more successfully
- Use the right marketing techniques to increase sales
This course is a practical, participative and enjoyable session.
It relies heavily on a mix of theory and practical examples
which delegates will enjoy and benefit greatly from.
Course content:
- What do you really want from today’s session?
- What is marketing?
- Benefits and costs of effective marketing strategies
- The four main elements
- The marketing mix
- SWOT analysis
- The Boston Box
- The 3 C’s
- Marketing research
- Media design
- Practical marketing tasks
- Delegate action plans
Team and individual task exercises:
- What is marketing?
- Benefits and costs of effective marketing strategies
- Competitive Analysis Worksheet
- The marketing mix
- The Boston Box
- SWOT analysis
- Understanding price structures
- The 3 C’s
- Designing marketing strategies
- Designing media campaigns
- Defining a market mission statement
- Delegate action plan – what are they going to use in their day to day role
Comprehensive delegate handout packs, containing practical and well written theory.
Duration:
One day course – contact us NOW for the next available
dates, venue and availability*.
Cost:
£195.00 plus VAT, per delegate. This includes all course
materials, lunch, refreshments and certificate.
*We limit all our open courses to a maximum of 12 delegates
allowing us to “care” for each one.
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